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We're a small brand, with a simple message–

People often ask: “What is Leisurist?” What does it mean? I don’t get it.


It’s not supposed to mean anything, and there’s nothing to “get.” It’s pretty much testament to “What would you RATHER be doing right now?”  


The name speaks for itself. No need to define, and perhaps a touch of ambiguity adds mystique. But for those who need a simplification, let’s start by looking at the root–word:


leisure: (lē′zhər, lĕzh′ər) n. Freedom from work or time-consuming duties, responsibilities, or activities; time to do as one pleases.


A leisurist is an individual whom recognizes the value of time and observes the fundamental ideology predicated on the simple principles of a perspective we’ll call Leisurism.


Minimalism? Perhaps. Keeping life simple? For sure. One of the greatest pleasures of our existence is having the time to do the things that truly make you happy. Complicated modern life breeds excuses to postpone those activities that feed creativity and ambition. You know, activities that make you feel alive. Whatever those may be for you.


We’re not here to tell you how to do it. In fact, the less planning and thinking about it, the better. The pleasure is simply in the doing.


Leisurism is not altogether the act of avoiding work. It is, however, about minimizing time spent “on the job” while maximizing time to do as one pleases. 


Put another way, Leisurism is self–granted or self–effectuated “parole” from a life-sentence of work. The majority of excuses or proclamations of the inability to travel, focus on a hobby, or even go back to school, are all too often grounded in the “work now, play later” delusion. Remember, you might not make it to “later.”


From an economics perspective, hours spent at work equal “lifestyle support” (i.e. hours of work just to pay rent, clothes, gym membership, an absurdly overpriced car, nice apartment, cable/Netflix, etc.). These are all viewed as “necessities” to maintain one’s aspired, or perceived, lifestyle.


The vicious cycle of the 40–hour work week guarantees a perpetually hurried pace of life. Eat overpriced, over-processed, undernourishing, pre-packaged “food” because time is the one element you’re chronically short of, and never getting back. Retreat to cubicle. Face it, you’re time poor.


Sound familiar? It does to a lot of people. Perhaps it's time to revisit your priorities and set off on a different course. The only person that can do that is you, and the time to do it is now...

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